Directo
Merchant Network
Your direct channel.
Your discovery channel.
Sell through your own storefront and get discovered across the Directo network.
What is Directo?
Directo is a direct commerce platform for local businesses in Singapore. Each merchant gets their own digital storefront and additional exposure across the Directo network. Merchants keep control of their customer relationships and business insights.
How local businesses use Directo.
Get more exposure, more customers.
Entertainment · Enrichment · Beauty & Wellness · Home Services · Pet · Auto · Retail · F&B
Get more value from your pop-up traffic.
Build your own direct sales channel alongside marketplaces
Our solutions
Capture. Convert. Retain. Analyze. Optimize.
Bring online and offline traffic into one sales channel
Turn interest into structured transactions
Lalamove·
J&TTurn one-time buyers into returning customers
| Order Date | Member ID | Remark | Item | Type | Order Amount |
|---|---|---|---|---|---|
| 5 Sep 2026 at 11:05 | DX-PS3ZU6Q | 张三 90001111 | 1x Liora Signet Ring | In-store | $109.00 |
| 13 Aug 2026 at 14:22 | DX-2HWGM3W | 李四 91112222 | 1x Bridesmaid Mini Jewellery Set | Self-collection at Event | $68.00 |
| 13 Aug 2026 at 08:57 | DX-K4R6U2V | — | 1x Ophelia Pearl Open Ring | Delivery | $107.20 |
See what is driving orders
| Group | Source | Clicks | Orders | AOV | Revenue |
|---|---|---|---|---|---|
| PopUp | Aug26PU | 5 | 1 | SGD 146 | SGD 146 |
| Expo | Aug26Expo | 7 | 5 | SGD 86.2 | SGD 431 |
| Flyers | BV MRT | 2 | 0 | — | SGD 0 |
| Customer | Type | Followers | Marketing consent | Orders | Total spent | AOV | Acquisition source | Last order date | Segments | Remark |
|---|---|---|---|---|---|---|---|---|---|---|
| Jack DX-PS3ZU6Q | Member | ✓ | — | 3 | $175.00 | $58.33 | Aug26PU | 2026-09-05 | VIP | 张三 90001111 |
| Helloooo DX-VH7QCBZ | Member | ✓ | ✓ | 1 | $62.40 | $62.40 | NFC | 2026-08-21 | — | + Add remark |
| Guest_BF63 guest_17872… | Guest | — | — | 1 | $68.00 | $68.00 | Direct | 2026-08-21 | — | — |
Improve the next growth cycle
Watch the demo
Common questions
Who is Directo for?
Local lifestyle businesses such as beauty and wellness, enrichment, home services, pet, auto, retail and F&B; vendors who sell at events and pop-ups; and online sellers and brands that want a direct sales channel alongside marketplaces.
How do customers reach my Directo store?
Customers can find your store through multiple touchpoints — your Instagram bio, WhatsApp messages, Google Business Profile, Facebook page, in-store QR codes, NFC stickers, or event booth displays.
Through Directo's Discovery Network, customers can also explore and discover merchants across different categories.
Can customers book services, not just buy products?
Yes. A Directo store can list products, service bookings, deposits and price-on-request items. Customers can enquire, book or pay directly from the store.
How are orders fulfilled?
Merchants can choose in-store, self-collection or delivery. The merchant console integrates with Lalamove and J&T, allowing merchants to arrange delivery with just one click. Merchants can also use their own delivery partners or arrange fulfilment independently.
How does Directo help me get new customers?
Directo's Discovery Network helps your business reach customers beyond your own channels. Through Discover More, shoppers can explore stores across different categories, discover your products or services, and follow your store for future updates — creating new opportunities for exposure, customer acquisition and repeat business.
How much does Directo cost?
Directo offers monthly and annual subscription plans, with a 2% platform commission on transactions. Payment processing fees, delivery charges and additional AI credits are charged separately.
No security deposit is required. You can cancel your subscription at any time, but fees already paid are non-refundable.
How long does it take to set up?
Getting started with Directo takes just a few minutes. We provide full onboarding and setup support to help merchants get their storefront ready for business.
Can I use Directo alongside the marketplaces I already sell on?
Yes. Directo works alongside your existing sales channels, giving you an additional way to reach customers and grow your business. With your own Directo storefront, you can manage your products, pricing, promotions and customer relationships independently.
Where is Directo available?
Directo currently supports merchants operating in Singapore only.